WhatsApp feedback message templates for local businesses
Updated · 4 min read · By the Oyelo team
Short answer
A good WhatsApp feedback message uses the customer’s first name, thanks them for the visit, asks one question, and gives a single link. Keep it under 300 characters, send it a few hours after the visit, and add “Reply STOP to opt out” to any promotional message.
Feedback request: restaurant or café
Hi {{1}}, thank you for choosing {{2}} today! 🍽️ How was your meal? Tell us in one tap, it takes 10 seconds: {{3}} Our team reads every reply, the good and the not-so-good.
Feedback request: salon or spa
Hi {{1}}, thank you for visiting {{2}} today ✨ We hope you’re loving how you look and feel. How did we do? One tap, 10 seconds: {{3}} Every reply reaches our team and helps us take even better care of you next time.
Feedback request: car service centre
Hi {{1}}, thank you for trusting {{2}} with your car 🚗 We hope it’s driving beautifully. How was the service? One tap, 10 seconds: {{3}} If anything doesn’t feel right, tell us there and our service manager will look into it.
Feedback request: gym or fitness studio
Hi {{1}}, thank you for training with {{2}} 💪 How is it going so far? The workouts, the trainers, the timings: tell us in one tap, it takes 10 seconds: {{3}} We read every reply and use it to make your time here better.
Feedback request: clinic (calm, no medical details)
Hello {{1}}, thank you for visiting {{2}} today. How was your experience with our team? It takes about 10 seconds to tell us: {{3}} Please don’t share medical details here. For anything about your health, please call the clinic directly.
Gentle reminder (send once, a day later)
Hi {{1}}, a gentle reminder from {{2}} 👋 If you have 10 seconds, we’d still love to know how your visit went: {{3}} No pressure at all, and thank you either way!
Birthday wishes and win-back
Happy birthday, {{1}}! 🎉 Wishing you a happy, healthy year ahead, from all of us at {{2}}. We hope to see you again soon. Reply STOP to opt out of offers.
Hi {{1}}, it’s been a while since we saw you at {{2}}, and we’d love to welcome you back 💛 Show code {{3}} on your next visit for a little something from us. Reply STOP to opt out of offers.
Rules to keep in mind
- With the WhatsApp Business Platform (API), messages you start must use templates approved by Meta. {{1}}, {{2}} and {{3}} are the variables filled in for each customer.
- Don’t start or end a template with a variable; Meta often rejects those.
- Meta decides each template’s category (Utility or Marketing). Offers are always Marketing and should include a STOP line.
- Only message customers who agreed to hear from you, and stop at once if they reply STOP.
- Never tie an offer to leaving a Google review.
Frequently asked questions
- How long should a WhatsApp feedback message be?
- Two or three short lines. One question, one link.
- Can I send these in Hindi or Telugu?
- Yes. Customers answer more often in their own language. Get each language version approved as its own template.
- How many reminders should I send?
- At most one, about a day later. More than that feels like spam.
See how Oyelo works for restaurants & cafés, salons & spas, car service centres, gyms & fitness studios and clinics.